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4 edition of Effectiveness of the National Youth Anti-Drug Media Campaign found in the catalog.

Effectiveness of the National Youth Anti-Drug Media Campaign

United States

Effectiveness of the National Youth Anti-Drug Media Campaign

Hearing before a subcommittee of the Committee on Appropriations, United States Senate, One ... June 19, 2002--Washington, DC (S. hrg)

by United States

  • 332 Want to read
  • 31 Currently reading

Published by For sale by the Supt. of Docs., U.S. G.P.O. [Congressional Sales Office] .
Written in English


The Physical Object
Number of Pages101
ID Numbers
Open LibraryOL7380606M
ISBN 100160690897
ISBN 109780160690891
OCLC/WorldCa50997500

  The research on anti-drug messaging is mixed. Much of what we know comes from evaluations of the National Youth Anti-Drug Media Campaign, a now-defunct billion-dollar media blitz created by an act. The restoration postscript was effective for high- but not low-threat messages. The National Youth Anti-Drug Media Campaign may have led to reductions in marijuana use among youth who.

Evaluation of the National Youth Anti-Drug Media Campaign: historical trends in drug use and design of the phase III evaluation / prepared by Westat, Annenberg School for Communication, University of Pennsylvania, National Development and Research Institute, Inc. ; authors, Robert Hornik.   A Look At The Effectiveness Of Anti-Drug Ad Campaigns NPR's Ari Shapiro discusses anti-drug campaigns with Keith Humphreys a professor of psychiatry at Stanford University and a .

National Youth Anti-Drug Media Campaign beginning in the fiscal budget year until ONDCP is able to provide credible evidence of the effectiveness of exposure to the campaign on youth drug use outcomes or provide other credible options for a media campaign approach.” 8. ONDCP MEDIA CAMPAIGN Contractor’s National Evaluation Did Not Find That the Youth Anti-Drug Media Campaign Was Effective in Reducing Youth Drug Use Highlights of GAO, a report to the Chairman and Ranking Member, Subcommittee on Transportation, Treasury, the Judiciary, Housing and Urban Development, and Related Agencies.


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Effectiveness of the National Youth Anti-Drug Media Campaign by United States Download PDF EPUB FB2

The Office of National Drug Control Policy has from the outset emphasized the importance of a research foundation for the campaign and the use of extensive testing of messages to ensure, so far as is possible, that the messages are effective and that taxpayers’ dollars are efficiently used. Get this from a library.

Effectiveness of the National Youth Anti-Drug Media Campaign: hearing before the Subcommittee on Criminal Justice, Drug Policy, and Human Resources of the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, second session, J [United States.

Congress. House. Committee on Government Reform. Get this from a library. Effectiveness of the National Youth Anti-Drug Media Campaign: hearing before a subcommittee of the Committee on Appropriations, United States Senate, One Hundred Seventh Congress, second session, special hearing, J Washington, DC.

[United States. Congress. Senate. Committee on Appropriations. Subcommittee on Treasury and General Government.]. for the Campaign are provided in the companion document, Progress Report on the National Youth Anti-Drug Media Campaign for FY Full implementation of this new vision is an important element in the President’s National Drug Control Strategy, which calls for a bold goal of a 15 percent reduction in teen drug use in the next 5 years.

The evaluation of the National Youth Anti-Drug Media Campaign was funded by Congress as part of the original appropriation for the campaign. The White House Office of National Drug Control Policy directly supervised the campaign. The purpose of the National Youth Anti-Drug Media Campaign is to promote the prima- ry prevention of drug abuse,which means preventing drug abuse before it starts.

The campaign focuses on primary prevention for three key Size: KB. Evaluation of the National Youth Anti-Drug Media Campaign: Campaign Exposure and Baseline Measurement of Correlates of Illicit Drug Use From November Through May Delivered to: National Institute on Drug Abuse, National Institutes of Health By: Westat Research Boulevard Rockville, MD Annenberg School for Communication.

Evaluation of the National Youth Anti-Drug Media Campaign: Fourth Semi-Annual Report of Findings Authors: Robert Hornik,1 David Maklan,2 Diane Cadell,2 Amalia Prado,1 Carlin Barmada,1 Lela Jacobsohn,1 Robert Orwin,2 Sanjeev Sridharan,2 Paul Zador,2 Brian Southwell,1 Elaine Zanutto,1 Robert Baskin,2 Adam Chu,2 Carol Morin,2 Kristie Taylor,2 Diane Steele,2 1 Annenberg School for File Size: 4MB.

The Verdict: How Effective Are Anti-Drug Campaigns. In a nutshell, if we base our opinion purely on statistics then anti-drug campaigns have had next to no influence on the resistance of substance use. These movements have been consistently.

How effective are media campaigns. Trying to determine whether people have changed their drug taking because they saw a campaign is near impossible to measure. Many surveys about drugs show that most people’s main source of information about drugs is the popular media.

The National Youth Anti-Drug Media Campaign is a current domestic government propaganda campaign in the United States conducted by the Office of National Drug Control Policy (ONDCP) within the Executive Office of the President of the United States with the goal to "influence the attitudes of the public and the news media with respect to drug abuse" and of "reducing and preventing drug abuse.

National youth anti-drug media campaign: How to ensure the program operates efficiently and effectively: hearing before the Subcommittee on Criminal Congress, first session, August 1, [United States] on *FREE* shipping on qualifying offers. Between andthe US Congress appropriated nearly $ 1 billion for the National Youth Anti-Drug Media Campaign.

The campaign had 3 goals: educating and enabling America's youths to reject illegal drugs; preventing youths from initiating use of drugs, especially marijuana and inhalants; and convincing occasional drug users to stop. 1 The campaign, which evolved from advertising efforts Cited by: Evaluation of the National Youth Anti-Drug Media Campaign_____ _____ Westat & The Annenberg School for Communication difficult to measure, exposure may also occur indirectly, as a result of a social environment in which.

Refining effective communication strategies to help reduce marijuana use among young teenagers on the basis of the campaign’s extensive qualitative and quantitative research efforts is an ongoing task and may prove to be one of the primary scientific and creative contributions of the National Youth Anti-Drug Media by: 9.

For example, the first and second versions of the US Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign cost billion dollars over more than 10 years.2 Although such campaigns underwent careful evaluation, most mass-media interventions are not developed in compliance with the classical circle of public health Cited by: Through Junethe campaign is unlikely to have had favorable effects on youths and may have had delayed unfavorable effects.

The evaluation challenges the usefulness of the campaign. Mass media have changed dramatically over the past 25 years, yet they still remain an important channel for substance use prevention messages. Unfortunately, the large mass media substance use prevention campaigns, especially the National Youth Anti-drug Media Campaign, have not been found to be generally : David B.

Buller, Barbara J. Walkosz, W. Gill Woodall. The U.S. government has worked with the White House Office of National Drug Control Policy’s National Youth Anti Drug Media Campaign to put forward a new focus on anti drug campaigns. There has been a shift from anti marijuana advertisements and commercials to anti pill messages.

The Office of National Drug Control Policy’s (ONDCP) National Youth Anti-Drug Media Campaign has launched a new youth-targeted ad campaign to educate teens about the dangers of multiple substances, including drugs and alcohol, and help them to live “above the influence.”.

Media Campaign is a public journal crafted to offer powerfully useful information on addiction and addiction recovery based on substantiated clinical research and real life experiences. For some people, Media Campaign can serve as an avenue for learning about addiction, and for some others, it can be a source of motivation to seek treatment and.The National Youth Anti-Drug Media Campaign (the Campaign) is part of an effort by the Office of National Drug Control Policy to combat illegal drug use among America's youth by means of an advertising and social marketing program focusing on the dangers of drug use (Hornik et al., b).Prevention of marijuana use has been a particular objective of the Campaign from its Cited by:   Between andCongress appropriated over $ billion to the Office of National Drug Control Policy (ONDCP) for the National Youth Anti-Drug Media Campaign.

The campaign aimed to prevent the initiation of or curtail the use of drugs among the nation's youth. InWestat, Inc., completed a multiyear national evaluation of the campaign.

GAO has been mandated .